📊 ASCO 2025 Social Media Insights
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How is social media shaping the conversation in the #oncology space? Our latest ASCO 2025 Social Media report uncovers key trends from X before, during, and after the event.
Here are the key takeaways: 🔍
Key Hashtags: Discussions focused on lung and breast cancer (#lcsm, #breastcancer 🫁🎀) and thoracic oncology research (#CancerResearch, #NSCLC 🔬). Strong engagement came from breast cancer communities and medical professionals (#bcsm, #MedTwitter 👩⚕️📲). Other key themes included immunotherapy 🧫, AI 🤖, clinical trials 📊, prostate cancer ⚕️, and patient care ❤️.
The top discussion theme was data-driven insights 📈 (~17%), followed by efficacy ✅ (~16.4%) and clinical trials/studies 🧪 (~14.7%). Treatment 💊 (~11.9%) also stood out. Additional topics included diagnosis, safety 🛡️, education 🎓, and Congress updates 🏛️.
Leading Voices: Doctors 🩺 led the conversation, contributing ~86% of posts. Media 📰 (~8%) and education, advocates, and companies 🧑🏫🗣️🏢 (~2% each) played smaller roles. Notably, there were no high-volume posts from researchers 🔍 or nurses 👩⚕️ this year.
Audience Sentiment: About 72% of posts reflected a positive 😄 tone—highlighting scientific progress, breakthroughs, and community excitement. Around 28% were neutral 📋, focused on logistics, session highlights, and shared resources. No negative ❌ sentiment was recorded.
Text Analytics: Clinical priorities included breast, lung, colorectal cancers, and myeloma 🧬. Therapeutic discussions centered on chemotherapy 💉, immunotherapy 🛡️, and precision oncology 🎯. ASCO 2025 was clearly a research-led, patient-centered ❤️ event.
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