How a large cap pharma in the Direct Oral Anticoagulant Space (DOAC) space updated its promotional tactics to regain lost SoV.
The challenge: Stimulating conversation around your brand when your competitors…
How a mid-size pharma in the US asthma and COPD space edged out two new competitive threats by differentiating its education approaches.
The challenge: How to prepare when two new competitors enter your space Α…
How a pharma in the multiple myeloma space gained access to leading KOLs insights and used them in its asset development process.
The Challenge: Understanding how KOLs define the treatment evolution and the…
How we helped a mid-size pharma prepare its sales (SF) and medical teams (MSL) for a competitor's new launch in the migraine prevention space.
The Challenge: Knowing your competitor's new asset market entry timelines.…
How a mid-size pharma in the prostate cancer space used insights to adapt its drug development program and marketing efforts.
The Challenge: Mapping prostate cancer stage and identifying key stakeholders…
A major pharma in the COPD / Asthma space strengthened its market position due to competitive intelligence obtained through conference coverage.
The Challenge: Gathering competitive intelligence at conferences Α major…
How we helped a major pharma identify and monitor existing and new Gx EU competitors and settle specific court actions with few of them.
The challenge: Identifying and monitoring current and potential competitors and…
How we helped a specialty respiratory company understand the "trends" of severe asthma and COPD assets and position itself strategically.
The Challenge: Staying updated with emerging trends in the respiratory market…
How a large pharma in the EU oncology space gained and used competitive intelligence to craft a defense against threats from generics.
The Challenge: Gaining Competitive Intelligence on upcoming generics…
How we helped two pharma companies assess their own and their competitors' social media during ESMO 2023 and ASCO 2023.
The Challenge: How to maximize the benefits of social media monitoring during…
How our benchmarking analysis contributed to a Hemato-Oncology company's sales and pricing strategy for specific agents.
The Challenge: Competitive benchmarking, including sales force and market…
How a hematology brand utilized competitor sales force research to defend itself against a competitor entrant in Spain.
The Challenge: How to react to a new entrant threat A hematology brand team of…