The Challenge: Formulating a brand strategy for new treatment launches in gynecological cancers.
A large Pharmaceutical company asked LucidQuest to support them in preparing their brand strategy through a competitive simulation workshop in the precision oncology space in Gynecological cancers.
The Action: Defining the right questions and facilitating the workshop.
When it comes to brand building, it all starts with asking the right questions. LucidQuest initially worked with the brand team to develop the key workshop questions and exercises and subsequently, our team facilitated a 2-day workshop, delivered to about 30 participants from Global cross-functional client teams.
The Result: A workshop report and brand recommendations to support upcoming EU launches.
Following the event, our client received a detailed workshop report which included the direct output of discussions during the event and analytical slides with key recommendations and actions stemming from the discussions held.
Finally, the workshop output helped our client in their brand development process and their preparation for an upcoming set of EU launches.
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