The Challenge: How can a Top-20 Pharma company uncover the key competitor’s edge
A leading pharma company in the Hemophilia A space relied on LucidQuest to improve its marketing and Key Opinion Leader (KOL) outreach approach versus a key competitor in the US market.
The Action: Strategic interviews with competitor’s sources and KOL mapping
LucidQuest undertook in-depth interviews with key competitor sources and leading US KOLs in the Hemophilia A space to understand our client’s competitor differentiation points. Concurrently, we mapped both established and emerging Hemophilia KOLs to identify potential collaborators who either already had relationships with Pharma companies or would be ideal candidates for our client to approach.
The result: The client reinforced its positioning in the market through a KOL network expansion and an insights-based annual brand planning process
The client acquired a detailed overview of the competitor’s marketing activities and got recommendations on potential KOLs to establish a robust KOL network allowing the team to utilize these recommendations in the annual brand planning process to reinforce positioning in the market.
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